Tobacco Control Research in BC

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Title	Developing Messaging Strategies for Young Women about the Risks of Tobacco Exposure and the Development of Breast Cancer
Researchers	Dr. Joan Bottorff (Co-Principal Investigator) Faculty of Health and Social Development, Dean's Office University of British Columbia Okanagan FIN 323 - 3333 University Way Kelowna BC V1Y 1V7 Telephone: 250-807-9901 Fax: 250-470-6085 Email: joan.bottorff@ubc.ca Homepage: http://web.ubc.ca/okanagan/nursing/Faculty/jolb.html Dr. Kenneth Johnson (Co-Principal Investigator) Public Health Agency of Canada Centre for Chronic Disease Protection and Control 120 Colonnade Rd, PL 6702A Ottawa ON K1A 0K9 Telephone: 613-957-0339 Fax: 613-941-2633 Email: Ken_LCDC_Johnson@hc-sc.gc.ca Dr. Alison Brazier (Co-Investigator) University of British Columbia 302-6190 Agronomy Road Vancouver BC V6T 1Z3 Telephone: 604-827-4058 Fax: 604-822-7869 Email: Alison.brazier@nursing.ubc.ca Julie Easley, Ph.D. Candidate (Co-Investigator) University of New Brunswick Dept. of Graduate Studies, Interdisciplinary Program PO Box 4400 Fredericton NB E3B 5A3 Telephone: 504-453-0001 Email: julie.easley@rvh.nb.ca Dr. Lynne Baillie (Co-Investigator) BC Cancer Agency Prevention Program Cancer Centre for the Southern Interior 399 Royal Ave Kelowna BC V1Y 5L3 Telephone: 250-712-3925 Fax: 250-712-3911 Email: lbaillie2@bccancer.bc.ca Dr. Roberta Ferrence (Co-Investigator) Ontario Health Research Unit Centre for Health Promotion- University of Toronto 33 Russell St Toronto ON M5S 2S1 Telephone: 416-535-8501 ext. 4482 Fax: 416-595-6068 Email: roberta.ferrence@utoronto.ca Dr. Rebecca Haines (Co-Investigator) Dr. Chizimuzo Okoli (Co-Investigator) University of British Columbia 302-6190 Agronomy Rd Vancouver BC V6T 1Z3 Telephone: 604-822-0514 Fax: 604-822-7869 Email: chizimuzo.okoli@nursing.ubc.ca Stephanie Barclay McKeown (Project Coordinator) University of British Columbia - Okanagan Faculty of Health and Social Development 3333 University Way Kelowna BC V1V 1V7 Telephone: 250-807-8181 Fax: 250-807-8090 Email: Stephanie.McKeown@ubc.ca
Research Organization	University of British Columbia - Okanagan Public Health Agency of Canada
Funding Organization	Canadian Breast Cancer Research Alliance (Developmental and Exploratory (DEX) Grant)
Research Description	The recently established link between young women's tobacco exposure and the development of pre-menopausal breast cancer has raised the need to target young women with messaging about this risk. The purpose of this study is to better understand how to develop messages for young women regarding the relationship between smoking and breast cancer. The work in the first phase of the project will involve a literature review, the development of an inventory of related messaging strategies for young women, one-on-one interviews with key informants from various stakeholder organizations, as well as a series of focus groups with young women aged 15-24 years in Kelowna BC and Fredericton NB. These findings will be used as a basis for a larger national study on the issue to inform the development of educational materials and interventions to address the relationship between breast cancer and smoking in ways that are acceptable and effective for young women.
Control Classification	Prevention
Research Target Groups	Adolescent and young adult women aged 15-24 years
Project Status	On-going (expected completion date: March 31, 2008)
How to Access Research	directly through researchers or through Nexus website: http://www.nexus.ubc.ca
Contract Size (CAD)